Published

Feb 12, 2026

Author

Christian Søgaard, Amir Shaheen & Petter Grindahl

OUR BRAND

AUR – Authentic. Unpolished. Raw.

In Latin, aur means gold. Not the polished kind you find behind glass — shaped, refined, stripped of everything it used to be. We mean gold the way it exists before anyone touches it. Rough. Irregular. Unmistakably real.

That's what we want our name to mean when someone sees it attached to a film.

When our logo AUR is on a project, the audience knows what they're getting: something that was made because it needed to exist, not because it needed to sell.

Authentic — because every project we take on starts with a real impulse, a real person, a real reason to make something. If it doesn't, we don't make it.

Unpolished — because we'd rather show something honest than something flawless. The most powerful moments on screen were never designed to be perfect.

Raw — because when you strip away everything that doesn't belong, what remains is the thing worth watching.

We create character-driven films that refuse to look away from the messy truth of being human — stories that resonate, not just entertain.



AUR – Authentic. Unpolished. Raw.

In Latin, aur means gold. Not the polished kind you find behind glass — shaped, refined, stripped of everything it used to be. We mean gold the way it exists before anyone touches it. Rough. Irregular. Unmistakably real.

That's what we want our name to mean when someone sees it attached to a film.

When our logo AUR is on a project, the audience knows what they're getting: something that was made because it needed to exist, not because it needed to sell.

Authentic — because every project we take on starts with a real impulse, a real person, a real reason to make something. If it doesn't, we don't make it.

Unpolished — because we'd rather show something honest than something flawless. The most powerful moments on screen were never designed to be perfect.

Raw — because when you strip away everything that doesn't belong, what remains is the thing worth watching.

We create character-driven films that refuse to look away from the messy truth of being human — stories that resonate, not just entertain.